It was many centuries ago, that I was first introduced to Sun Tzu’s The Art of War. Young, wide-eyed and inquisitive it opened my mind to the sophistication, yet simplicity of conflict.

Fast forward on the tape and you’ll find yourself, feet floating, in a world that is as stable as ever.

Recently two of our newest team members at Evolutio, have made me realise an important point in how we got to where we are today. A position where we’re lucky enough to have treated over two thousand clients here in Melbourne over the past four years.

That point. Is the art of giving.

In life and in business, we all need to remember that giving without expecting in return, is becoming as valuable as chu gold block money from the 5th century.

It flows like the Mekong into the lake of need for humans more than ever. Personal deep friendship, giving without wanting, and listening. Three currencies that are more valuable than anything you can purchase.

Both Phill and Kristina have mentioned to me, that we need to continue to provide and give our services, skills and knowledge to those less fortunate. Without the need to receive back. Sometimes, I find myself in business, worrying about paying all our expenses and surviving, rather than thinking of what we’ve done in the past.

Perhaps focusing on giving more to others and our creative output will help us indirectly? Maybe that’s a lesson for life as well?

Let me translate Sun Tzu’s the Art of War, into modern day business.

Instead of spending hours poring over understanding your enemies, I say, spend more time knowing yourself, listening, creating, innovating and understanding everything about your allies.

Allies are those businesses that align with your strategic values, optimism and character.

If individuals within organisations know themselves, if they grow and if we know how and when to utilise the strengths of our friends, we’re always going to be one step ahead. Adaptability will be our ancient axe for the issues that life and business will throw at us.

As soon as we start worrying more about our competition and enemies, we take time away from progressing our skills, minds and those around us that believe in what we do.

So here’s what we’ll do at Evolutio moving forward. We will worry less about trying to understand the theories of our competition and focus more on the development of ourselves. We’ll continue to give without wanting in return, and hopefully when it comes time for us to call on our friends, they’ll be there.

Alex is leader of the free world. The actual one, not Papa doc’s. He’s the founder of Evolutio. A Sports physio clinic like you've never seen. With a layout, interior design and people who are the best in their trade.

He started Evolutio in 2013 as a primary driver for high level athletes to receive treatment, advice and guidance.